The continually developing city of Sapporo is an inspiring place for countless people
Every city processes a unique image associated with its name.
Advanced technology and meticulous service, courteous people, beautiful nature, delicious food, hot springs, pure white powder snow, and vibrancy. In Asia and Oceania, Sapporo symbolizes these things.
The brand image possessed by Sapporo in the field of business in the Asia and Oceania regions has the potential to strengthen enterprise and product images and maximize brand values.
The population of Sapporo and its metropolitan area is approximately 2.5 million. It is the 5th largest city in Japan, and the central city of Hokkaido that attracts 13 million tourists per year. According to the “Travellers Choice urban destinations on the rise, 2013” rankings published by the world’s largest word-of-mouth travel website Trip Advisor, Sapporo was selected as No.2 in Asia and No.7 worldwide.
According to a questionnaire carried out by the Development Bank of Japan in eight regions of Asia (Korea, China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia and Indonesia) in 2013, Japan was voted the No.1 country or region to where respondents would like to travel, with 52% of respondents choosing Japan. Awareness of Hokkaido and Sapporo was particularly high, with Hokkaido known by 66% of the respondents and Sapporo by 51%. Of these, 64% replied that they would like to go to Hokkaido, and 44% to Sapporo.
Sapporo is hoping to bid to host the 2026 Winter Olympic Games. The city has substantial experience in hosting winter sports events; after successfully hosting the 1972 Winter Olympics, Sapporo went on to host the 2007 Nordic World Ski Championships and will host the 2017 Asian Winter Games. If the city’s second Olympic bid is successful, Sapporo is expected to cut an even higher profile as a cosmopolitan city.