The continually developing city of Sapporo is an inspiring place for countless people
Every city processes a unique image associated with its name.
Advanced technology and meticulous service, courteous people, beautiful nature, delicious food, hot springs, pure white powder snow, and vibrancy. In Asia and Oceania, Sapporo symbolizes these things.
The brand image possessed by Sapporo in the field of business in the Asia and Oceania regions has the potential to strengthen enterprise and product images and maximize brand values.
The population of Sapporo’s metropolitan area is approximately 2.5 million. It is the 5th largest city in Japan, and the central city of Hokkaido that attracts 14 million tourists per year. According to Trip Advisor, the world’s largest word-of-mouth travel website, Sapporo is one of the most popular tourist areas; the number of foreign tourists staying overnight has increased every year, reaching a record high of approximately two million visitors in FY 2016 (approximately 90% of these visitors were from Asian countries).
According to a questionnaire carried out by the Development Bank of Japan in eight regions of Asia (Korea, China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia and Indonesia) in 2017, Japan was voted the No.1 country or region to where respondents would like to travel, with 60% of respondents choosing Japan. Awareness of Hokkaido and Sapporo was particularly high, with Hokkaido known by 63% of the respondents and Sapporo by 50%. Of these, 43% replied that they would like to go to Hokkaido, and 25% to Sapporo.
Sapporo continues to develop even further
Sapporo is hoping to bid on hosting the 2026 Winter Olympic Games. The city has substantial experience in hosting winter sports events; after successfully hosting the 1972 Winter Olympics, Sapporo went on to host the 2007 Nordic World Ski Championships and the 2017 Asian Winter Games. If the city’s second Olympic bid is successful, Sapporo is expected to cut an even higher profile as a cosmopolitan city. Sapporo actively conducts redevelopment utilizing private investment and continues to develop as an international business city attracting the attention of the world.