The continually developing city of Sapporo is an inspiring place for countless people
Every city processes a unique image associated with its name.
Sapporo serves as a symbol of advanced technology and meticulous service, courteous people, beautiful nature, delicious food, hot springs, pure white powder snow, and vibrancy in Asia and Oceania.
The brand image possessed by Sapporo in the field of business in the Asia and Oceania regions has the potential to strengthen enterprise and product images and maximize brand values.
Sapporo is the central city of Hokkaido, attracting 15 million tourists annually. The number of foreign guests is increasing every year, and Sapporo is such a popular tourist destination that about 2.7 million people visited in the 2018 fiscal year. (About 90% of these tourists are from Asia).
According to a questionnaire carried out by the Development Bank of Japan in eight regions of Asia (Korea, China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia and Indonesia) in June 2021, Japan was voted the No.1 country or region to where respondents would like to travel, with about 60% of respondents choosing Japan. Awareness of Hokkaido and Sapporo was particularly high, with Hokkaido known by 61% of the respondents and Sapporo by 47%. Of these, 38% replied that they would like to go to Hokkaido, and 23% to Sapporo.
Sapporo continues to develop even further
Sapporo is hoping to bid to host the 2030 Winter Olympic Games. The city has substantial experience in hosting winter sports events; after successfully hosting the 1972 Winter Olympics, Sapporo went on to host the 2007 Nordic World Ski Championships and the 2017 Asian Winter Games. If the city’s second Olympic bid is successful, Sapporo is expected to cut an even higher profile as a cosmopolitan city. Sapporo actively conducts redevelopment utilizing private investment and continues to develop as an international business city attracting the attention of the world.