The continually developing city of Sapporo is an inspiring place for countless people
Every city processes a unique image associated with its name.
Sapporo serves as a symbol of advanced technology and meticulous service, courteous people, beautiful nature, delicious food, hot springs, pure white powder snow, and vibrancy in Asia and Oceania.
The brand image possessed by Sapporo in the field of business in the Asia and Oceania regions has the potential to strengthen enterprise and product images and maximize brand values.
Sapporo, the central city of Hokkaido, is a popular tourist destination attracting 15 million tourists annually. The number of overseas tourists to Sapporo had been steadily growing before the COVID pandemic hit the world. In fiscal year 2018, the number reached as high as about 2.7 million, and about 90 % of these visitors were from Asian countries.
According to a questionnaire carried out by the Development Bank of Japan in eight regions of Asia (Korea, China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia and Indonesia) in June 2022, Japan was voted the No.1 country or region to where respondents would like to travel, with about 60% of respondents choosing Japan. Awareness of Hokkaido and Sapporo was particularly high, with Hokkaido known by 59% of the respondents and Sapporo by 46%. Of these, 40% replied that they would like to go to Hokkaido, and 23% to Sapporo.
Sapporo actively conducts redevelopment utilizing private investment and continues to develop as an international business city attracting the attention of the world.