Fifteen million tourists per year visit Sapporo from other parts of Japan and abroad. This city has the charm to enthrall the many visitors who arrive.


The city of Sapporo, which lives in harmony with snow, stages events throughout the year – like the world-famous Sapporo Snow Festival in February – in which the seasons can be enjoyed to the fullest, ensuring visitors always have something to enjoy.

For details, please visit "Welcome to Sapporo"


Many fresh, high quality ingredients converge on the city from the various regions of Hokkaido. Along with cuisine in which the taste of the ingredients themselves can be enjoyed, many types of creative and original dishes unique to Sapporo are also served.

For details, please visit "Welcome to Sapporo"


The city center streets are lined with department stores, famous brand stores, electrical appliance retailers and various other large-scale commercial establishments, as well as smaller shops that stock fresh Hokkaido seafood and vegetables and souvenirs for your family and friends back home. You’re sure to find just what you’re looking for.

For details, please visit "Welcome to Sapporo"


At the Jozankei Onsen hot-spring area , which is easily accessible from downtown Sapporo, visitors can refresh themselves – both physically and mentally – in an outdoor bath surrounded by beautiful natural scenery. Lots of other outdoor activities are also available in the abundant countryside on the outskirts of the city. Experience a host of recreational activities, whatever the season.

For details, please visit "Welcome to Sapporo"

Nature and parks

As well as being able to view magnificent nearby mountains from the city center, Sapporo also boasts Odori Park and countless other parks where seasonal vistas including greenery, flowers, autumn leaves and snowscapes can be enjoyed.

For details, please visit "Welcome to Sapporo"


Sapporo is a former host of the Winter Olympic Games and boasts several ski slopes within the city limits. Winter sports can be enjoyed conveniently and within easy access of the city center. Many international ski jump competitions are held at Okurayama Ski Jump Stadium, from which the panoramic views of the city are also part of the attraction.

For details, please visit "Welcome to Sapporo"

"Cinematic City Sapporo"

The charms of sightseeing in Sapporo are easily understood when viewed in movie form. Why not enjoy the images and music expressed in these cinematic productions?

For details, please visit "Welcome to Sapporo"